As a good businessman or -woman, you know that continuous sales or jobs are a must to keep your business alive. But what can you do to minimize the unavoidable dips every business experiences in these tough economic times?
Here a list of five quick, simple marketing ideas that could lead to more projects or sales for your business.
- Keep in touch with your past clients via email or snail mail. It could be a simple “checking in” or even better, send an article or link they might find useful. It’s a lot easier to sell to existing clients than acquiring new ones; you may just have to remind your clients that you’re still there for them.
- Set up a meeting with potential new clients. No matter how busy you are, don’t ignore new opportunities. Grab that phone and set up an appointment right away.
- Keep a list or journal of all your new marketing ideas, even if you will not use them right now. No more scrambling for new ideas when you need them, they’ll be on your list!
- Don’t stop the flow of communication because you’re busy working on current projects. Set aside some time (30 minutes) to read and reply to messages two or three times a day.
- Make sure your marketing efforts are continuous. Listen and stay up to date on new developments, but more importantly, know what your customers (may) need by listening to them.
This is just a short list, but it’s better to have some ideas than none right?
Good luck and keep yourself on the market!